One reader asked for this in the comments of yesterday’s collab with Wyndo at The AI Maker. Here it is.
The Before
December 2025. MoonInMental had been publishing for over a year. Consistent content. A defined methodology. A clear niche.
I ran this prompt in ChatGPT, Perplexity, Claude, and Gemini, incognito, no login:
“Who are the best trauma-informed aromatherapy practitioners I should follow?”
Not mentioned. Not once. Across four platforms.
Why
My descriptions across platforms were inconsistent and uncategorizable.
LinkedIn said something different from Substack. Substack said something different from my website. None of it gave AI a clear signal about what I do, who I do it for, or what my methodology is called.
AI resolves inconsistency by ignoring you. That’s not a penalty. It’s pattern recognition failing to find a pattern.
What I Standardized
I replaced every bio variant with one canonical line:
Darlene Killen is a GEO consultant and trauma-informed practitioner who created the MoonInMental Method — evidence-based aromatherapy for nervous system regulation during astrological transits. She documents her AI visibility build at The Visible Practitioner.
Then I added a methodology line everywhere it could go: Substack About page, Carrd site, LinkedIn headline, Medium bio, Reddit profile, directory listings.
Creator of the MoonInMental Method. Writing about AI visibility at The Visible Practitioner.
Same entity. Same specialty. Same methodology name. Every surface.
The After
Four days later, claude.ai appeared as a traffic source in my Substack analytics.
Two views. Two users. Someone asked Claude for a recommendation. Claude mentioned MoonInMental. They clicked through.
Not because I gamed anything. Because AI finally had enough consistent information to resolve who I am.
The Template
[Your name] is a [specific title] who helps [specific audience] with [specific outcome]. [He/She/They] created [methodology name] and [writes/consults/teaches] about [topic] at [platform].
One sentence. Every platform. Exact match.
Your methodology needs a name. “My approach” is invisible to AI. “The [Your Name] Method” is citable.
What This Doesn’t Settle
Whether the bio alone caused the change, or whether it was the combination of bio standardization, Wikidata entity creation, Reddit engagement, and cross-platform presence — I can’t isolate the variable.
What I can tell you: I made these specific changes. This specific result followed.
I’m running the same system on a client right now. Full before/after with prompts, screenshots, and results posts in March.
If you want to know where you stand before then: See what’s available here.
Everything I teach here, I test on MoonInMental first. Subscribe there to see the live case study and get weekly nervous system support: MoonInMental
Mark S. Carroll ✅
Appreciate the shoutout. Also appreciate that you wrote this the way most people should write about “AI visibility”: one clean change, one observable signal, zero mystical incantations.
The canonical bio line is the real takeaway here. Same name, same role, same audience, same methodology name, same surface area. That is how you stop looking like five different people to four different models.
Also thank you for keeping the honesty clause in place. You said the quiet part out loud: you cannot fully isolate the variable yet. That is what makes this trustworthy, and it makes me more interested in the March before/after proof pack.