What AI Systems Need to Know Before They Can Recommend You
Last week I showed you that AI can’t find most holistic practitioners — even ones with years of content online. This week: why.
The Entity Problem
When you search Google, you’re matching keywords. When you ask an AI for recommendations, something different happens.
The AI isn’t scanning for words. It’s looking for entities — things it recognizes as distinct, real, categorizable.
A person. A business. A methodology. A location.
Before an AI can recommend you, it has to know what you are.
How Entities Get Recognized
AI systems build understanding from structured signals:
1. Consistent naming across platforms If you’re “Jane Smith Wellness” on your website, “@janesmithhealing” on Instagram, and “Jane’s Holistic Practice” on Substack, the AI sees three separate things. Not one practitioner.
2. Explicit categorization Your website says you’re a “trauma-informed astrologer.” But does your About page? Your bio? Your schema markup? If you haven’t told the system what category you belong to, it has to guess. It usually doesn’t.
3. Relationships to known entities Are you certified by a recognizable organization? Trained in a named methodology? Located in a real place? These connections help AI systems anchor you to things they already understand.
The Holistic Practitioner Problem
Most wellness practitioners fail on all three:
They use different names/handles across platforms
They describe themselves in poetic, non-categorical language (”I help you remember who you really are”)
They’re certified in modalities AI systems have never heard of
This isn’t a criticism. It’s the reality of how these systems work.
Traditional SEO says: use keywords people search for. GEO says: become an entity AI systems recognize.
What You Can Do This Week
Pick one thing:
Option A: Audit your naming List every platform where you exist online. Is your business name identical everywhere? If not, pick one and start standardizing.
Option B: Write one categorical sentence “I am a [specific modality] practitioner specializing in [specific problem] for [specific audience].”
Put this sentence in your website bio, your Substack About, and your social bios. Word for word.
Option C: Add one credential or location If you’re certified in something, name the certifying body. If you serve a geographic area, name it explicitly. These anchors help.
What I’m Doing
I’m running a 12-week experiment to make my own practice, MoonInMental, visible to AI recommendation systems.
Week 3 status: Still invisible. Expected; the structural changes I made on December 13 need 4-8 weeks to be crawled and indexed.
But I’m documenting everything. Entity recognition is the foundation. Without it, nothing else matters.
Next week: I’ll run spot-checks on practitioners in a specific niche and show you exactly what the visible ones have that the invisible ones don’t.
This is part of a 12-week case study. Follow along as I document what actually works.
See the live experiment: MoonInMental