Why AI Can't Find Your Healing Practice (And What I'm Doing About It)
I ran the tests. The results were worse than I expected
I’ve spent two years building MoonInMental: a trauma-informed astrology and ceremonial healing business. I have content. I have expertise. I have a system that works.
But when I asked ChatGPT and Perplexity to recommend practitioners in my field, I didn’t appear. Not once.
Instead, AI recommended:
Generic blog posts
Training programs
Apps and products
Practitioners with less content but better technical positioning
This isn’t just my problem.
I started running spot-checks on other established holistic practitioners, people with podcasts, certifications, years of client work. Same result: invisible to AI.
A death doula with 100+ podcast episodes? Not mentioned. A trauma-informed astrologer trained by Gabor Maté? Inconsistent visibility. The host of the #1-rated sound healing podcast? Replaced by Amazon product listings.
What’s going on here:
AI systems don’t recommend practitioners the way Google used to. They don’t seek #words stuffed into pages that make them ranking websites while the content is slop. AI systems are making judgment calls about who’s credible, who’s relevant, and who even exists in their training data before making recommendations.
If your expertise isn’t structured in a way AI can parse and reference, you don’t show up. Period.
This isn’t about SEO anymore. It’s about being legible to the systems that are replacing search.
Why I’m writing this:
I’m documenting what I’m learning as I solve this for my own businesses. I’m not a consultant (yet). I’m a practitioner figuring out how to be visible in a world where AI is the new front door.
Over the next few weeks, I’ll be sharing:
Real spot-check results from practitioners across different niches
What actually makes someone visible to AI (hint: it’s not what you think)
The technical gaps most practitioners don’t know exist
If you’re established in your field but invisible to AI systems, you’re not alone. And there are concrete fixes.
More soon.